Smart Use of Video on Your Website

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05 March 2014

Smart Use of Video on Your Website

As more and more businesses swarm the internet, you have to be on top of your game and use all available resources you can to stay competitive. What better way to attract potential customers and everybody else to your product than by making use of online videos right in your website.

Videos are not only popular, but prove to be very helpful in getting your business the attention it deserves. Here are a few ideas on how to make use of videos on your website to boost sales.

  • Showcase your Product

As they say, a picture paints a thousand words. How much more a video? Take advantage of free video hosting sites like YouTube or Vimeo and show and tell your potential customers how they can make use of your product or services. Make a good old fashioned advertisement or perhaps showcase your product through instructional videos or “How To’s”.

  • Testimonials

Customers and previous clients who have good things to say about your product can be made more awesome when turned into video testimonials. Capture their feedback on video and place it on your website where people will know and see what they have to say about what you sell.

  • Promotional Offers

Capture people’s attention by showing them a video of your contests or promos. Videos can be short and straight to the point, yet it leaves a lasting impression on the people’s minds. You can emphasize discounts and freebies by using typography or animation. Or you can show off your offers through TV commercial type of videos. From viral dance steps down to talking cats, the possibilities are endless.

The great thing about videos on your website is that it can also get viral when people get the chance to share it. The next thing you know, you have reached farther and have increased your sales better by making use of video content on your website.